As we know, the current explosion of 4.0 technology is both an opportunity and a challenge for businesses.Recently, the participation of e-commerce has made the shopping market more exciting than ever. Customers have more choices, which means your business must come up with a different strategy to attract customers. Free shipping is currently one of the competitive factors in the technology age. . So why is that so? Let’s find out through the article below!
1. What is free shipping? Why is free shipping creating a craze today?
Freight transport is understood as the delivery and receipt of goods moving from one place to another. Normally, freight transportation is associated with freight transportation services and there is a transportation contract signed between the consignor and the consignee.
Freight transport is understood as the delivery and receipt of goods moving from one place to another.
There are currently 5 shipping methods as follows:
- Road
- Rail
- Waterway (sea transport, inland waterway)
- Airline
- Pipeline
Each method can be divided into different forms. For example, maritime transport includes container transport, bulk cargo, liquid cargo… Modes of transport can also be combined together to form multimodal transport.
Currently, to create competition in the market, many businesses have chosen the strategy of free shipping to their customers. When applying free shipping, customers will not have to pay any additional fees.
2. Why is free shipping creating a craze today?
It is no coincidence that this service is a priority choice for businesses and has created a current craze. Because it taps into the psychology of customers who always want to use quality things at an inexpensive cost.
Many businesses today apply Freeship to attract and retain their customers.
Higher shipping costs will make customers afraid to use your service. Many customers admit that shipping costs greatly affect their purchasing decisions. Therefore, many businesses today apply Freeship to attract and retain their customers.
3. Why is free shipping a competitive factor in the age of technology?
There is nothing to discuss about free shipping being a competitive factor in the age of technology when customers not only care about product quality and price but also pay special attention to your shipping process. .
No matter how good a product is, no matter how affordable the price is, if the shipping policy does not bring benefits to customers, they are willing to choose another address to buy and get free shipping. Free shipping brings businesses many benefits such as
a. Get a loyal customer base
Good quality products combined with free shipping will help businesses gain the love of customers and create long-term relationships with customers.
Free shipping helps businesses gain loyal customers.
Sometimes these loyal customers will help introduce your products to their friends and colleagues. This can be considered an inexpensive form of marketing that is quite effective.
For example: If free shipping news is announced via Email, customers will simply have the habit of receiving emails from the business to catch the latest news, creating familiarity and commitment.
However, to have this loyal customer base, your business must apply a free shipping strategy throughout your business. Are you sure that if you don’t offer free shipping, customers will still choose you?
There have been many cases where in order to please customers, they chose Freeship to have a stable number of customers, but after a while, if your business no longer applies this method, they will be ready to leave you.
- Free shipping helps increase sales and profits
An obvious fact is that your business’s shipping costs will become smaller as the number of orders increases and the number of old customers also increases significantly.
This is natural when applying free shipping. If using this method but your business still stagnates, you need to review the operations immediately.
Free shipping helps increase sales and profits.
When purchasing, in addition to finding out product information, customers will decide to choose addresses with a free shipping policy. From there, if a business offers free shipping, more customers will order, which means revenue and profits will increase.
When free shipping is applied, the number of business orders will certainly increase, meaning that the delivery staff will also increase to meet the demand.
However, when the delivery team increases, businesses encounter a difficulty: it is difficult to control delivery quality, order control, and sometimes it takes time to make time sheets.
If conventional management methods are applied, even if the business offers free shipping, slow delivery will not attract customers.
Businesses can choose the solution of hiring an outside shipping unit to be able to do a good job in the shipping process and also maintain their business reputation to customers. Or if you are using a separate team of shippers and want them to work more professionally, businesses can apply Movecrop shipper management software.
The above article shows that the transportation factor holds an extremely important position in business and is a factor that creates business competitiveness in the current technology era.